google for startups
Signage and Environment Design for the Brazilian unit of Google’s startup campus in São Paulo. The six floors of the building were differentiated by color according to the use of the spaces: workspaces for resident startups, the Google team workplace, and coworking open to the public. The signage project sought to bring three-dimensionality to the boxes and other graphic elements present in the Google for Startups brand book, working with different overlapping thicknesses and materials with different finishes. The signage created met one of the project’s most significant challenges: to create harmony with the architectural language, which is very young and clean, while still being intuitive and functional.
in collaboration with
Hardy Design
Creative Direction
Mariana Hardy
Executive Direction
Cynthia Massote
Design Lead
Pedro de Albergaria and Délio Faleiro
Design
Délio Faleiro, Fernando Dias and Rafael Amato
Project Management
Mariana Muchon and Joana Rocha
Print Production
Mirelle Bairral and Rita Abdo